branded content

Nov 23, 2020

Instagram adds updates to branded content capabilities

To help increase transparency, the 'branded content' tag was launched on Reels on 20 November and will begin testing in Live in the 'coming weeks'

Mar 14, 2019

A Russian airline's unusual perspective on earth, and branding

An ambitious campaign for a little-known Russian airline launches in English and Japanese.

Jun 18, 2018

Q&A: Where brands go wrong with content creation

Most marketers are still too heavy-handed in their approach to entertainment, says Sarah Armand, head of content partnerships at RYOT Studio.

Oct 30, 2017

Fox Networks Group Asia launches branded-content studio

The unit has central production studios in Hong Kong and Singapore, as well as satellite teams in all key APAC markets.

Oct 13, 2017

LinkedIn pushes out video for sponsored content

Advertisers will be able to post video through LinkedIn Campaign Manager, their company page or their showcase page.