Branded Content: Driving discovery and demand for brands with creators
Branded Content is becoming a powerful tool for brands who want to supercharge their campaigns, allowing messaging to reach far beyond organic audiences. Publicis, Dentsu, TRIBE and Meta give us insights into the best way to leverage this solution.
As brands produce more content, production houses launch brands
High-quality branded content offers a way to convey brand messaging via streaming platforms such as Netflix that generally don’t allow traditional advertising.
Instagram adds updates to branded content capabilities
To help increase transparency, the 'branded content' tag was launched on Reels on 20 November and will begin testing in Live in the 'coming weeks'
A Russian airline's unusual perspective on earth, and branding
An ambitious campaign for a little-known Russian airline launches in English and Japanese.
Q&A: Where brands go wrong with content creation
Most marketers are still too heavy-handed in their approach to entertainment, says Sarah Armand, head of content partnerships at RYOT Studio.
L’Oréal China’s Michael Zhang weighs in on data, successful digital campaigns
A unique perspective from the frontlines of the eighth annual Tencent MIND Awards.
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