Businesses have a unique opportunity to adapt, streamline processes, position themselves for future growth and stay ahead of the competition by investing in marketing, which can be a powerful driver of success.
The corporate film conceptualised by Ogilvy showcases world-class infrastructure many said was impossible to build.
He had been PepsiCo's senior director of marketing for international beverages.
To truly stand out in China, it's crucial for brands to carefully select the right social media platforms and take advantage of their innovative features.