Komli Media gains exclusive rights to Zynga ad inventory in Asia-Pacific

The markets covered in the agreement comprise Australia, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand and Vietnam.

Zynga's more popular games include Farmville and Chefville. 

Prashant Mehta, CEO Komli Media, said: “Zynga is the brand name that comes to mind when you think of social gaming. With millions of monthly active users playing games with Zynga, a whole new category has been created. Zynga and Komli will now allow brands all over Asia to connect and engage with their community in a unique manner.”

“Komli Media has a strong sales presence across Asia Pacific, and is known for their solid relationships with marketing influencers,” said Adam Sussman, head of sales and distribution for Zynga.  “We are happy to partner exclusively with Komli Media, to present our offerings to marketers across the regions.”

According to Zynga, its games reached over 300 million monthly active users in the second quarter of 2012, and grew mobile footprint five-fold in the year to 33 million daily active users, making it the largest mobile gaming network. However, the firm has been facing challenges, such as the transition of the market for social and casual games, moving from PC to mobile devices. Zynga expects to report a net loss of between $90 million and $105 million and also lower its outlook for full year 2012.