Rahul Sachitanand
Feb 5, 2021

Kien Eng Tan named Dentsu Malaysia CEO

He replaces Nicky Lim, who leaves after a six-year stint at the network.

Kien Eng Tan
Kien Eng Tan

Dentsu Malaysia has appointed Kien Eng Tan as chief executive officer, effective Monday (February 8). Tan, formerly CEO of Publicis Groupe Malaysia, will report to Ashish Bhasin, CEO of Dentsu Asia Pacific.

Nicky Lim, the current chief executive officer, is moving on from his role after six years, to pursue other interests, and leaves on February 15. 

In his role as CEO Tan will be responsible for continuing the network's business’ transformation journey and driving integration across media, creative and CXM (customer experience management) service lines, the company said.

“The market has never been more dynamic with COVID-19 rewriting consumer behaviour and therefore, expectations of the brands they engage with," Tan said in a release. "Dentsu is excellently placed to capitalise on this pivot for its clients, and I am looking forward to working with the teams to develop and grow these opportunities.”

Already this year, Dentsu has announced leadership changes in China (see "Deric Wong leaves OMG Hong Kong CEO post to lead Dentsu in China"), Hong Kong (see "Dentsu promotes Simone Tam to Hong Kong head") and its APAC media service line (see "Dentsu promotes Prerna Mehrotra to APAC media CEO"). In addition, the network has confirmed that its iProspect network would swallow up Vizeum, consolidated operations in Australia, and put its Tokyo HQ up for sale.

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Creative Minds: Anthony Cassidy is waiting for a ...

The creative director at Clemenger BBDO on his love for an old Gap ad, annual pilgrimages to see The Flaming Lips, and his indifference to bucket lists.

1 day ago

Women to Watch 2024: Paula Chiang, iProspect

Chiang’s leadership, performance-agility mindset, and mentorship has made iProspect an industry champion in driving brand growth while pioneering the implementation of AI-driven solutions for clients and young talent.

1 day ago

Forsman & Bodenfors expands earned-first model as ...

EXCLUSIVE: After more than three years leading Forsman & Bodenfors Singapore, Po Kay Lee’s elevation to Asia president comes amid a series of regional wins—and signals a push to reorient the agency’s creative process around ideas, not just media spend.

1 day ago

Google uses AI to block harmful ads—but inconsistenc...

Google’s 2024 Ads Safety Report outlines how AI is being used to identify and prevent ad policy violations at scale. While enforcement activity has increased, persistent gaps and inconsistencies exist across markets.