KFC turns 30 in China, but plans to remain a 'young brand'

After AI, anime and premium ice cream, top marketer Steven Li explains what's next for the fast-food giant.

Photo: KFC Weibo

When KFC partnered with Baidu to implement face-recognition technology at a self-order kiosk in one of its Beijing outlets late last year, it became a story that was widely covered by international media such as The Guardian and TechCrunch. It was not KFC’s first foray into AI. In the summer last year, the fast food chain already created some buzz when it collaborated with Baidu and Trio Isobar to launch Dumi, a robot that...

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