Emily Tan
Nov 26, 2014

Ken Mandel moves on from Hootsuite

SINGAPORE - Ken Mandel will be leaving his role as managing director of Hootsuite Asia-Pacific due to a corporate restructure.

Ken Mandel
Ken Mandel

Mandel, who has confirmed his departure, joined Hootsuite in October 2013 following his move from Salesforce Marketing Cloud, where he was managing director of Asia. 

Describing 2014 as an 'outstanding year' for Hootsuite in Asia-Pacific, Mandel told Campaign Asia-Pacific that the company was restructuring its global leadership around key product verticals. "With those teams reporting in accordingly, holistic management becomes a lot less necessary," he said. "Hootsuite has a very bright future and I will be hooting for them."

Mandel later added that although he is involved in "several interesting discussions" he isn't in a hurry to start a new job. Instead, he plans to take time out for family and his startup accellerator, Jam Ventures. 

Mandel joined Salesforce in September 2012 when the company acquired Buddy Media, which he had been helming in Asia-Pacific, and merged it with Radian6 to form an end-to-end business solution. 

Prior to Salesforce, Mandel was Yahoo's regional vice-president for Asia-Pacific, during which time he launched the platform in four new markets and monetised its product line. His previous experiences, which span more than two decades in the industry, also includes building up Neo@Ogilvy as well as JWT XM as Asia-Pacific CEO. 

Updated to include Mandel's comments on life after Hootsuite. 

Related Articles

Just Published

5 hours ago

Deliveroo reviews global ad account after shift in ...

Thea Rogers has taken over from Inés Ures to lead marketing.

6 hours ago

David Henderson is WPP's first global corporate ...

Former partner with Finsbury Glover Hering tasked with establishing a new global unit for this function.

13 hours ago

Hyundai Motor, UNDP sign sustainability pact

Korean carmaker pledges to strengthen its commitment to sustainable mobility and engage with millennial and Gen Z innovators.

16 hours ago

TikTok appoints 'Safety Advisory Council' in APAC

Council to provide recommendations to TikTok on content-moderation policies and how to address issues such as misinformation and minor safety within Asia-Pacific.