The agency is tasked with handling the bank’s retail, SME and corporate business and its 'five K' companies, namely Kasikorn Asset Management, Kasikorn Research Center, Kasikorn Securities, Kasikorn Leasing as well as Kasikorn Factory and Equipment.
The incumbent is believed to be Ogilvy & Mather Bangkok.
The appointment also marks the return of the account to McCann Worldgroup, with the agency having been the AOR for the bank from 1968 to 1987.
Monica White, CEO of McCann Worldgroup Thailand, said the agency succeeded in the pitch due to the collaboration, passion and work that it believes will revitalise Kasikorn Bank’s concept, ‘Dedicated to banking excellence’.
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