Kanika (pictured) officially took on the partnership on 22 August, she will be responsible for the development of long term strategy and industry outreach, in addition to developing research and training workshops for people who want to convert from tradtional media to digital media as well as new graduates who want to enter the digital media industry.
Nick Fawbert, CEO of Third Space Asia said that Sood is the first full-time partner the group has taken on, although it is now actively seeking new partners to expand the business overseas, especially in Malaysia over the next six months.
“Kanika has the ability to understand all aspects of the media business, and we’re excited that she has chosen to join us in this important role,” Fawbert said. “In the last month we have attracted over US$829,000 of exclusive new training contracts, and Kanika will be an important asset in helping our organisation meet those goals.”
Sood has eight years' experience in the digital media industry. She was most recently associate director at Euro RSCG 4D in Singapore. She had a short stint as associate account director at Interactive Avenues Marketing Solutions India, where she was part of the core team that won the Sony Electronics India account in December 2009.
Founded in 2008, Third Space is a boutique Southeast Asia digital and interactive media consultancy committed to digital marketing training.
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