JCDecaux has unveiled a programmatic outdoor media trading platform, Viooh pronounced View, that has the potential to be a catalyst for change in the out-of-home media industry, according to Liberum analysts.
The platform has been launched in the UK and the US but JCDecaux expects to roll it out soon in Belgium, Spain, Italy, Hong Kong, Australia, Denmark, Finland, Germany, Singapore, Dubai, Norway and the Netherlands among other...
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