David Blecken
Feb 8, 2017

Japan Inc must convince the public it’s working: Edelman’s Trust Barometer

The annual study shows there is a chance for institutions to redeem themselves despite an extreme trust deficit.

Tokyo governor Yuriko Koike addresses the public. Source: Shutterstock

2016 gave the world lots to be pessimistic about the ever-present spectre of terrorism gave way to fear-mongering in a number of countries, which in turn spurred a return to nationalistic sentiment compounded by the stupefying election of Donald Trump as the leader of the free world’. Alongside that come concerns over a breakdown of globalisation, not to mention the usual sagas of companies struggling to deal with scandals of their own making.

It’s natural...

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