Even if you don't care about UK politics, the way Brexit was sold to the public underscores important but oft-forgotten advertising advice, according to BBH's Asia chairman.
The second part of Campaign’s series on Japanese expats in the communications and creative field features Daisuke Tsuchiya, a former diplomat who liked London so much that he changed his career for it.
The annual study shows there is a chance for institutions to redeem themselves despite an extreme trust deficit.
Reality took a back seat in 2016, posing serious questions for journalists and marketers alike.
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