The best way to be fast is to get the sharpest brains you have thinking about the problem together from the get-go.
Will the recent ad-agency megamergers soar to new heights, or fail to take flight? It may come down to questions of organisational culture, according to the APAC head of BBH.
For agencies, remembering to refuse when necessary can have positive impacts.
When everyone is running to one spot, BBH's APAC chairman despairs.
BBH's APAC chairman explores the siren song of the false dichotomy.
If an agency's role is going to be limited, maybe we could waste less time in pitches, writes Charles Wigley of BBH.
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