Charles Wigley

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Can we all stop developing advertising the way small children play football?
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Advertising
Jan 25, 2018
Charles Wigley

Can we all stop developing advertising the way ...

When everyone is running to one spot, BBH's APAC chairman despairs.

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The dangers of binary thinking
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Advertising
Jan 5, 2018
Charles Wigley

The dangers of binary thinking

BBH's APAC chairman explores the siren song of the false dichotomy.

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Are we baking the cake, or just icing it?
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Advertising
Nov 13, 2017
Charles Wigley

Are we baking the cake, or just icing it?

If an agency's role is going to be limited, maybe we could waste less time in pitches, writes Charles Wigley of BBH.

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Has branded content lost the plot?
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Analysis
Oct 10, 2017
Charles Wigley

Has branded content lost the plot?

BBH's Asia chairman frets that content marketing is based on a fundamental fallacy about attention, but also sees a potential six-second solution.

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How many grown-ups can your agency put in the room?
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Analysis
Jun 28, 2017
Charles Wigley

How many grown-ups can your agency put in the room?

Advertising is a young person's game, but things have gone too far, writes BBH's Charles Wigley.

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The un-commodification of creativity?
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Analysis
Oct 5, 2016
Charles Wigley

The un-commodification of creativity?

Charles Wigley sees a glimmer of hope for 'wistful Luddites' holding out hope that creativity will return to its former position of pre-eminence.

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