Charles Wigley
May 21, 2019

In praise of the taxi meeting

The best way to be fast is to get the sharpest brains you have thinking about the problem together from the get-go.

Is this the best meeting-room you could ask for? (Shutterstock)

For years I felt that creative briefings were probably the most important meetings we did. The grand passing over of the distillation of the problem and an inventive strategy to deal with it.

Now I'm not so sure.

In fact I'm beginning to think that most important get together is actually the loose, instinctive chat between team members in the taxi back from the client briefing. A very different conversation and one...

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