Charles Wigley
Nov 20, 2018

The power of 'no'

For agencies, remembering to refuse when necessary can have positive impacts.

This year has been marked by the usual complaining and wringing of hands in our industry about the usual suspects. Procurement sourcing creativity like they might nuts and boltsand expecting most of said bolts to be free. Clients asking for pitches on ridiculous timelines or with ridiculous numbers of agencies involved. Demands for a new approach by Monday, when it's Friday. The rejection of rounds of creative work because the brief keeps changing. The advance of consultancies....

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