trust barometer

Apr 1, 2020

Consumers are putting brands on notice over coronavirus behaviour, study finds

Special edition of Edelman Trust Barometer found consumers want brands to act differently during crisis.

Feb 27, 2019

‘Informed’ Japanese become more trusting: Edelman

Society is seen becoming more divided, while international trust in 'Brand Japan' increases.

Feb 8, 2017

Japan Inc must convince the public it’s working: Edelman’s Trust Barometer

The annual study shows there is a chance for institutions to redeem themselves despite an extreme trust deficit.

Jan 23, 2015

Snapshots of mistrust from Edelman's 'Barometer'

Selected infographics from Edelman's annual Trust Barometer research. Please see the related-article link at the bottom of the page for an interview with David Brain, the agency's president and CEO for Asia-Pacific, Middle East and Africa.

Feb 5, 2013

DATA POINTS: Report hints at opportunities to build trust across Asia

The date here, courtesy of Edelman from the firm's 13th annual Trust Barometer study, detail differences across nine Asia-Pacific countries for the attributes that respondents cited as the most important determinants of their trust in a company—alongside the respondents' assessments of how companies are performing against those expectations (hint: not too well). Please see the related article (link on right).