trust barometer

Mar 10, 2022

Edelman Trust Barometer: Trust in healthcare plummeted amid pandemic

A majority of the public worry healthcare has become politicized, and trust in the sector varies depending on income, race and political party.

Jan 18, 2022

Edelman barometer sees trust in all media fall, except corporate channels

Trust in all news sources has fallen over the past decade, apart from media owned by businesses themselves, according to the latest global Trust Barometer from PR agency Edelman.

Jun 6, 2021

Edelman builds on Trust Barometer with Trust Institute launch

The institute will be a global center for the study and cultivation of trust in business, government and media.

Apr 1, 2020

Consumers are putting brands on notice over coronavirus behaviour, study finds

Special edition of Edelman Trust Barometer found consumers want brands to act differently during crisis.