In APAC we are more likely to pick a brand based on trust, above price or any other consideration. Brands must earn trust.
Chinese consumers agree that brand trust is important and are more likely to boycott a brand who take an opposing view.
Special edition of Edelman Trust Barometer found consumers want brands to act differently during crisis.
Society is seen becoming more divided, while international trust in 'Brand Japan' increases.
The annual study shows there is a chance for institutions to redeem themselves despite an extreme trust deficit.
Selected infographics from Edelman's annual Trust Barometer research. Please see the related-article link at the bottom of the page for an interview with David Brain, the agency's president and CEO for Asia-Pacific, Middle East and Africa.
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