A majority of the public worry healthcare has become politicized, and trust in the sector varies depending on income, race and political party.
Trust in all news sources has fallen over the past decade, apart from media owned by businesses themselves, according to the latest global Trust Barometer from PR agency Edelman.
The institute will be a global center for the study and cultivation of trust in business, government and media.
In APAC we are more likely to pick a brand based on trust, above price or any other consideration. Brands must earn trust.
Chinese consumers agree that brand trust is important and are more likely to boycott a brand who take an opposing view.
Special edition of Edelman Trust Barometer found consumers want brands to act differently during crisis.
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