Barry Lustig
Jun 13, 2016

It's easy to pretend you're a pro—but don't: Nobuhiro Nakaji

For this installment of our series on creativity in Japan, we take a step back from technology to speak to a passionate copywriter about where his craft fits into the modern world.

Nobuhiro Nakaji

Nobuhiro Nakaji is the co-founder of the creative boutique agency Watson-Crick. He is a familiar figure in Kansai advertising, but is now based in Tokyo. Outside advertising, he is known as a participant in the popular Osaka-based comic theatre company Mangeki.

Before founding Watson-Crick with his longtime creative partner Takaaki Yamazaki, Nakaji was a creative director at Dentsu Kansai, where he and Yamazaki were voted Creators of the Year.

Nakaji started Watson-Crick...

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