Creativity in Japan

A series on the changing nature of Japanese creativity, featuring interviews with some of the most creative and accomplished minds in the profession.

Jul 21, 2016

Google Japan CMO explains her approach to humanising tech

Miki Iwamura talks experience, evaluation, and why low-tech branding still has a place.

Jul 5, 2016

How McKinsey is moving into the creative scene

Ad agencies are increasingly afraid of management consultancies, with good reason. Jared Braiterman of McKinsey sheds light on the company’s advance into creativity and design.

Jun 17, 2016

In Japan, producer aims to change TV-first mindset

In this installment of our series on Japan’s changing creative environment, we look at things from the perspective of Julie Thomas, a producer and long-term Japan resident originally from Hawaii.

Jun 13, 2016

It's easy to pretend you're a pro—but don't: Nobuhiro Nakaji

For this installment of our series on creativity in Japan, we take a step back from technology to speak to a passionate copywriter about where his craft fits into the modern world.

Jun 10, 2016

Dentsu ECD drags advertising into a new era

As part of our series on the changing nature of Japanese creativity, we spoke to Dentsu ECD Yasuharu Sasaki about tech, trust and talent.

May 27, 2016

Creative technologists are not technologists unless they code: Party’s Qanta Shimizu

For this installment of Campaign Japan's series on creativity, Qanta Shimizu, the leader of Party New York and the agency’s chief technology officer, tells Barry Lustig why coding is essential and being Japanese is irrelevant.