Alex Brownsell
Jun 29, 2018

Is the CCO dead? JWT reveals new creative model after axing global role

The Inspiration Council and Futures Council will bring greater diversity to the agency's creative work, says CEO Tamara Ingram.

Tamara Ingram

You may recall, back in March, JWT saying goodbye to its global chief creative officer, Matt Eastwood, after he served five years at the department’s helm.

He was never replaced, and won’t be, because the role is dead to the agency.

Worldwide CEO Tamara Ingram is ushering in a new dawn of creative power at the WPP shop which is still clambering its way out of a negative spotlight in the wake...

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