David Blecken
Sep 26, 2016

BMW appoints J. Walter Thompson to lead creative work in Japan

BMW will work with J. Walter Thompson as its lead creative agency in the market from October.

(bmw.co.jp)
(bmw.co.jp)

J. Walter Thompson declined to provide details as to the incumbent, or the circumstances of the business win.

BMW Japan has existed as a 100 percent-owned subsidiary of the German company since 1981. This year marks the 100th anniversary of the BMW brand.

In a statement, J. Walter Thompson ECD Go Sohara promised to build “a partnership that goes beyond a client-agency relationship”.

According to statistics from the Japan Automobile Dealers Association (JADA) for Q1 2016, BMW is the 14th most popular car brand in the market overall. At 10th, Mercedes is the strongest-performing foreign brand, followed by Volkswagen in 13th place.
 

Source:
Campaign Japan

Related Articles

Just Published

9 hours ago

Creative Minds: Gian Nealega is a believer in the ...

Grit, determination, persistence and a whole lot of creativity has helped Dentsu Creative Philippines Gian Nealega shift lanes from training to be a nurse to becoming a creative leader.

11 hours ago

Women to Watch 2024: Shilpa Sinha, McCann Worldgroup

Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.

12 hours ago

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.