David Blecken
Sep 26, 2016

BMW appoints J. Walter Thompson to lead creative work in Japan

BMW will work with J. Walter Thompson as its lead creative agency in the market from October.

(bmw.co.jp)
(bmw.co.jp)

J. Walter Thompson declined to provide details as to the incumbent, or the circumstances of the business win.

BMW Japan has existed as a 100 percent-owned subsidiary of the German company since 1981. This year marks the 100th anniversary of the BMW brand.

In a statement, J. Walter Thompson ECD Go Sohara promised to build “a partnership that goes beyond a client-agency relationship”.

According to statistics from the Japan Automobile Dealers Association (JADA) for Q1 2016, BMW is the 14th most popular car brand in the market overall. At 10th, Mercedes is the strongest-performing foreign brand, followed by Volkswagen in 13th place.
 

Source:
Campaign Japan

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