Mark Banham
Apr 16, 2014

JWT resurrects J.Walter Thompson name

JWT is to revert to its roots after nine years, by renaming the agency J.Walter Thompson to coincide with its 150-year anniversary.

JWT resurrects J.Walter Thompson name

J.Walter Thompson rebranded to the shorter JWT in 2005, 18 years after its acquisition by WPP.

The logo being used to promote the 150-year anniversary features an owl and a lamp alongside the agency’s original name.

Bob Jeffrey, worldwide chairman and chief executive of JWT, said: "Throughout our history, JWT has been synonymously referred to as both JWT and J. Walter Thompson. The two monikers peacefully coexisted, in the press, in our own internal communications and by the industry at large.

"In planning for our 150th anniversary, it became abundantly clear that the world and our younger employees in particular, had a deep appreciation and hunger for brand authenticity.

"On 5 December, our official birthday, we will return to the J. Walter Thompson name."

This article was first published on campaignlive.co.uk

Source:
Brand Republic
Tags

Related Articles

Just Published

6 hours ago

PHD Indonesia wins Vivo’s media duties

The OMG media agency unseated the local incumbent and three other challengers to win the pitch.

8 hours ago

Dentsu admits to bid-rigging in Tokyo Olympics; ...

Dentsu joins rivals Hakuhodo and ADK in admission to collusion in the widening Tokyo Olympics bid-rigging and bribery case, but says there is "no factual basis for claims any employees have been arrested."

9 hours ago

Google announces Bard, it's answer to rival ChatGPT

Google is taking on ChatGPT and pre-empting Microsoft's move to integrate ChatGPT into its Bing search engine.

10 hours ago

40 Under 40 2022: Rogier Bikker, MediaMonks

Bikker’s USP lies in pushing creative boundaries to bring fresh ideas to the table that are deeply rooted in local Chinese culture, and always executed at a high level of craft.