Emily Tan
Jun 4, 2014

Internet advertising to overtake TV in 2018: PwC Media Outlook

GLOBAL – In terms of spend, advertising will outpace consumer spending in the migration to digital by 2018, according to the PwC’s global entertainment and media outlook 2014-2018.

Internet advertising revenue will rise at a 10.7 per cent CAGR to reach US$194.5bn in 2018

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