Jeremy Thomson
Dec 4, 2017

Integrating CX into your organisation, part 1: Willingness to learn and change

In the first of a series, Geometry Global's Jeremy Thomson looks at what's needed to be able to really see things from the customer's perspective.

Jeremy Thomson

The axiom, The customer comes first’ is not new to business. Whether you sell a physical product through a brick and mortar store or something virtually, at the end of the day it’s your customers that will decide whether your business succeeds or not.

What customer experience design or CX for short, also referred to user experience or UX does is bring this thinking to the front of your organization. To me, customer experience can...

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