The new structure is unique to the Japanese market.
Beth Ann Kaminkow will move from Kantar Consulting Americas to take over from Steve Harding.
In the last of a series, Geometry Global's Jeremy Thomson looks at what's needed to be able to really see things from the customer's perspective.
The company plans to launch "a number of creative boutiques" by January.
As customer-centric design becomes more popular more companies are realizing its importance. But most seem to see it just another pretty face.
In Tokyo, Campaign asked John Hamm, global chief creative officer of Geometry Global, for a no-nonsense analysis.
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