Staff Reporters
Mar 1, 2019

Geometry names new global CEO

Beth Ann Kaminkow will move from Kantar Consulting Americas to take over from Steve Harding.

Beth Ann Kaminkow
Beth Ann Kaminkow

WPP brand experience and activation agency Geometry has announced that Steve Harding will step down as global chief executive, to be succeeded by Beth Ann Kaminkow, currently CEO of Kantar Consulting Americas.

Harding, who has been CEO for six years and with WPP for 14, has decided to move on from the business, the company said.

Kaminkow will start at the beginning of April, and Harding will remain with the company until summer to ensure a smooth transition.

Kaminkow joined Kantar Vermeer as global CEO in 2016 and has spent the last few years at Kantar Consulting. Prior to Kantar, she was global CMO at Westfield Corp. She has also worked at Omnicom, most recently as CEO of TracyLocke.

Harding led the merger of OgilvyAction, G2 and JWTAction that created Geometry six years ago.

“Since Geometry was formed in 2013, Steve has led the company with passion and determination," Mark Read, CEO of WPP, said in a release. "I would like to thank him for his stewardship of the business, and for the central role he played in combining three separate entities to create a world leader in its field."

Read added that Kaminkow's move is a testament to the strength of the WPP network and its talent.

Harding said "the time is right to hand over the leadership reins", adding that the company has begun a process of transformation that will ensure Geometry’s continued relevance and success.

"I am very much looking forward to joining Geometry and building on the success it has already achieved under Steve’s leadership," Kaminkow said. "Managing change needs to be a core competency for agencies in this time of rapidly shifting consumer behaviour – putting our clients’ needs at the heart of all that we do, and their customers at the core of our services."

Related Articles

Just Published

2 hours ago

Red Havas announces major restructure

Red Havas has merged its health agencies in Europe and the US with individual health comms professionals across the Asia Pacific region to create the single unified brand Red Havas Health, it announced today.

2 hours ago

Does ‘brand purpose’ messaging actually impact ...

A recent study by Vrity shows taking stances on social issues does increase purchase propensity.

2 hours ago

Disney beefs up ad sales technology

Walt Disney Co. announced a suite of new products and a plan to rapidly automate its ad sales business across linear and digital platforms.

2 hours ago

MDC’s Mark Penn: “CMOs are in ‘get back to ...

The holding company reported a roughly 14% organic revenue drop in 2020, but says things are turning a corner from the worst of the pandemic.