Jeremy Thomson
Sep 4, 2018

Integrating CX into your organisation, part 3: Timing is everything

In the last of a series, Geometry Global's Jeremy Thomson looks at what's needed to be able to really see things from the customer's perspective.

The wrong time to begin talking to an architect.

Read parts one and two of this series.

Seeing the importance of CX and having decided to integrate customer-centric thinking into an organisation is great. Believing in CX and having access to a CX specialist are significant steps towards becoming a truly customer-focused organisation. The last, most crucial part of becoming a truly customer-focused organisation is when and how to implement CX into a company’s design and development process.

Late...

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