Rafe Ring
Aug 22, 2011

Innovation Insiders: Microsoft's Asia CMO Frederique Covington-Corbett

In the second of a regular series that goes inside global companies to see how they are grappling with the challenge of making innovation a central part of how they do business, Rafe Ring, CMO of Global Insights Group, sits down with Frederique Covington-Corbett, CMO lead for Microsoft Asia-Pacific.

Microsoft certainly has its work cut out for itself on the innovation battlefront - facing off against Google and Apple. Leading the charge in Asia Pacific is Frederique Covington-Corbett, recently appointed to drive Microsoft innovation across Asia Pacific. We talked with her about her views on innovation, Microsoft, her competitors, and the challenges she is grappling with head-on

Rafe Ring Every company we speak with has a different take on innovation. How does Microsoft define...

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