It’s imperative marketers develop and implement a knowledge-based contact strategy the governs the cadence and content of messaging across channels.
As brands use data to target ever more precisely, they're missing the point. Data's true power lies in generating real-time value, argues Possible's Paul Soon.
A series of simple traits defining corporate attitudes to experience, customer centricity and insights and analytics set the winners apart from the losers, a major global study by Millward Brown finds
Stephen Tracy of SapientNitro explains why the success of data-driven decision-making often lives or dies by the way data is presented to stakeholders.
BEIJING - It is hard to sweat the details if you don't have the big picture. That is why Dentsu has launched a new service to provide a top-down approach to planning and research for both existing and potential clients in China.
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