Dec 5, 2016

Contact strategy: Let data be your guide

It’s imperative marketers develop and implement a knowledge-based contact strategy the governs the cadence and content of messaging across channels.

Apr 20, 2016

Value versus message: Why brands have data backwards

As brands use data to target ever more precisely, they're missing the point. Data's true power lies in generating real-time value, argues Possible's Paul Soon.

Dec 18, 2015

10 drivers that separate the best from the rest

A series of simple traits defining corporate attitudes to experience, customer centricity and insights and analytics set the winners apart from the losers, a major global study by Millward Brown finds

Dec 10, 2015

Why you should hire an empirical storyteller

Stephen Tracy of SapientNitro explains why the success of data-driven decision-making often lives or dies by the way data is presented to stakeholders.

Jan 7, 2014

Dentsu Greater China formalises communication-planning unit

BEIJING - It is hard to sweat the details if you don't have the big picture. That is why Dentsu has launched a new service to provide a top-down approach to planning and research for both existing and potential clients in China.