Paul Soon
Apr 20, 2016

Value versus message: Why brands have data backwards

As brands use data to target ever more precisely, they're missing the point. Data's true power lies in generating real-time value, argues Possible's Paul Soon.

Paul Soon

Did you know that you can only make a limited number of good decisions in a day After too many, something psychologists call decision fatigue sets in and you start making mistakes. That’s a big reason successful people like Mark Zuckerberg and Albert Einstein yes, him wear or wore the same outfit every day. No closet decisions, no energy wasted.

Decision fatigue is a paradox for companies today. They are creating more and more...

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