Reaching consumers with personalised messages and campaigns that help them make purchases is a goal all marketers strive for. In today’s digital environment, where consumers are inundated with more than 5,000 brand exposures per day, marketers risk over-connecting with consumers. It is important to take a step back and evaluate response data to ensure that you are making the right connections with consumers, with the right vehicle, when they are ready to be communicated to and in the...
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