Paul Soon

Apr 20, 2016

Value versus message: Why brands have data backwards

As brands use data to target ever more precisely, they're missing the point. Data's true power lies in generating real-time value, argues Possible's Paul Soon.

Nov 1, 2012

DIGITAL DOWNLOADED: Breaking the marketing barrier

As part of the Digital Downloaded discussions, Campaign Asia-Pacific reporter Racheal Lee interviews Paul Soon of XM Asia in the above video on the opportunities for brands presented by the latest marketing technology.