Elijah Whaley
Jun 27, 2018

Influencer haters gonna hate

An open letter to critics and belittlers of influencer marketing, from the CMO of Parklu.

Dear influencer-marketing haters,

I recently read Mark Ritson’s article, “How influencers’ made my arse a work of art”. Besides being provocative drivel, his experiment is complete bullshit. Just because you can burn a pan of cookies doesn’t mean baking, bakers or cookies suck. All you proved was that you don’t know what you’re doing.

I've said it many times I have little interest in the semantics of influencers vs creators vs...

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