Advertising Marketing Opinions
Ian Whittaker
May 25, 2023

Inflation vs. advertising: The battle for companies' bottom lines

Rising prices threaten profitability, but in lean times, you wouldn't pause building a factory; why is brand-spend any different? Ian Whittaker reminds advertisers looking for long-term gains to not give in to the ‘penny wise, pound foolish’ savings siren.

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