ian whittaker
What do you do if you're Dentsu?
As a growing divergence in financial performance between Japan and the rest of the world emerges, Ian Whittaker explores if it's time for Dentsu to evaluate whether or not to keep its international assets.
Will 2024 in China be much the same as 2023?
Where companies could once rely on China to be the "engine room for growth" when it comes to regional revenues, recent economic pressures and consumer spend data are now indicating otherwise. Ian Whittaker opines.
Exporting to the West: The growing presence of Asia-Pacific ad spend worldwide
The implication is clear: Advertisers in the region are aggressively advertising outside their home continents. So, where is this ad spend coming from, and how will it shape the future of not just APAC, but companies worldwide? Ian Whittaker explores.
‘Chexit’: Is there a scenario where the agency groups leave China?
In light of the recent WPP raids in Shanghai, Ian Whittaker raises the question: Will pressure from investors eventually force agency groups to consider exiting the Chinese market?
India's advertising market soars, but can it elevate the global agency groups?
As the eighth-largest advertising market, India's importance in volume, revenue, and innovation cannot be ignored. Ian Whittaker analyses if current contributions to global agency groups fall short of expectations.
Inflation vs. advertising: The battle for companies' bottom lines
Rising prices threaten profitability, but in lean times, you wouldn't pause building a factory; why is brand-spend any different? Ian Whittaker reminds advertisers looking for long-term gains to not give in to the ‘penny wise, pound foolish’ savings siren.
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