ian whittaker

May 21, 2024

Q1 agency metrics: A closer look at financial patterns and APAC performance

In examining Q1 earnings closely, analyst Ian Whittaker finds common denominators: the resounding success that India boasts and the persistent challenges that China poses—both are shaping agency-holding companies’ performance in the region.

Feb 27, 2024

What do you do if you're Dentsu?

As a growing divergence in financial performance between Japan and the rest of the world emerges, Ian Whittaker explores if it's time for Dentsu to evaluate whether or not to keep its international assets.

Jan 29, 2024

Will 2024 in China be much the same as 2023?

Where companies could once rely on China to be the "engine room for growth" when it comes to regional revenues, recent economic pressures and consumer spend data are now indicating otherwise. Ian Whittaker opines.

Dec 11, 2023

Exporting to the West: The growing presence of Asia-Pacific ad spend worldwide

The implication is clear: Advertisers in the region are aggressively advertising outside their home continents. So, where is this ad spend coming from, and how will it shape the future of not just APAC, but companies worldwide? Ian Whittaker explores.

Oct 25, 2023

‘Chexit’: Is there a scenario where the agency groups leave China?

In light of the recent WPP raids in Shanghai, Ian Whittaker raises the question: Will pressure from investors eventually force agency groups to consider exiting the Chinese market?

Oct 5, 2023

India's advertising market soars, but can it elevate the global agency groups?

As the eighth-largest advertising market, India's importance in volume, revenue, and innovation cannot be ignored. Ian Whittaker analyses if current contributions to global agency groups fall short of expectations.