May 29, 2023

Why the current economic climate presents the perfect time to invest in marketing

Businesses have a unique opportunity to adapt, streamline processes, position themselves for future growth and stay ahead of the competition by investing in marketing, which can be a powerful driver of success.

May 25, 2023

Inflation vs. advertising: The battle for companies' bottom lines

Rising prices threaten profitability, but in lean times, you wouldn't pause building a factory; why is brand-spend any different? Ian Whittaker reminds advertisers looking for long-term gains to not give in to the ‘penny wise, pound foolish’ savings siren.

Feb 28, 2023

Mark Read: Fears about agencies were ‘overblown’ after we grew faster than FAANGs

Inflation encourages clients to invest in marketing, WPP CEO says.

Feb 22, 2023

Dentsu chiefs: Wage inflation has peaked and hiring is ‘easier’ since tech slowdown

'Automation-first' mindset will increase profitability, agency group says.

Feb 15, 2023

APAC media inflation to rise 4% in 2023

TOP OF THE CHARTS: Asia-Pacific is the only region to see media inflation rise this year, but overall levels will remain lower than elsewhere, according to ECI's Q1 report.

Nov 21, 2022

Sorrell: Clients still placing cautious, selective bets amid global instability

The executive chairman of S4 Capital says macroeconomic headwinds will undeniably have an impact, forcing brands to become more strategic.