inflation
Why the current economic climate presents the perfect time to invest in marketing
Businesses have a unique opportunity to adapt, streamline processes, position themselves for future growth and stay ahead of the competition by investing in marketing, which can be a powerful driver of success.
Inflation vs. advertising: The battle for companies' bottom lines
Rising prices threaten profitability, but in lean times, you wouldn't pause building a factory; why is brand-spend any different? Ian Whittaker reminds advertisers looking for long-term gains to not give in to the ‘penny wise, pound foolish’ savings siren.
Mark Read: Fears about agencies were ‘overblown’ after we grew faster than FAANGs
Inflation encourages clients to invest in marketing, WPP CEO says.
Dentsu chiefs: Wage inflation has peaked and hiring is ‘easier’ since tech slowdown
'Automation-first' mindset will increase profitability, agency group says.
APAC media inflation to rise 4% in 2023
TOP OF THE CHARTS: Asia-Pacific is the only region to see media inflation rise this year, but overall levels will remain lower than elsewhere, according to ECI's Q1 report.
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Sorrell: Clients still placing cautious, selective bets amid global instability
The executive chairman of S4 Capital says macroeconomic headwinds will undeniably have an impact, forcing brands to become more strategic.
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