Businesses have a unique opportunity to adapt, streamline processes, position themselves for future growth and stay ahead of the competition by investing in marketing, which can be a powerful driver of success.
Rising prices threaten profitability, but in lean times, you wouldn't pause building a factory; why is brand-spend any different? Ian Whittaker reminds advertisers looking for long-term gains to not give in to the ‘penny wise, pound foolish’ savings siren.
Inflation encourages clients to invest in marketing, WPP CEO says.
'Automation-first' mindset will increase profitability, agency group says.
TOP OF THE CHARTS: Asia-Pacific is the only region to see media inflation rise this year, but overall levels will remain lower than elsewhere, according to ECI's Q1 report.
The executive chairman of S4 Capital says macroeconomic headwinds will undeniably have an impact, forcing brands to become more strategic.
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