Faaez Samadi
Dec 21, 2017

Inexperience is hurting digital content: DeVries global CEO

Heidi Hovland reveals an often overlooked issue at the heart of why we see so much bad advertising content online.

Heidi Hovland

Quantity over quality’ is the standard cry when it comes to explaining why so much digital content is at best derivative, and at worst just abysmal. But DeVries global CEO Heidi Hovland says there’s another underlying issue within agencies and brands that is also a key factor.

Speaking to Campaign in Singapore, Hovland said for her, the “irony about content” is that much of what makes it online isn’t given the due attention it...

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