Staff Reporters
Aug 4, 2014

Indonesia Country Report: Top 50 brands ad spending

Presented as part of the Asia's Top 1000 Brands Indonesia Country Report, here is the 2013 ad spending for the Top 50 brands in Indonesia, provided by Nielsen.

Indonesia Country Report: Top 50 brands ad spending

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RANK  BRANDS GRAND TOTAL (IDR) GRAND TOTAL (US$)
1 Samsung 497,747,000,000 40,927,745
2 Nestle 861,512,000,000 70,838,686
3 Sony 740,000,000 60,847
4 Apple 10,143,000,000 834,018
5 LG 141,972,000,000 11,673,790
6 Panasonic 25,000,000 2,056
7 Canon 88,511,000,000 7,277,905
8 Toshiba 111,130,000,000 9,137,775
9 Nike 22,712,000,000 1,867,517
10 Carrefour 202,793,000,000 16,674,857
11 Pizza Hut 74,481,000,000 6,124,275
12 Adidas 20,380,000,000 1,675,766
13 Lotte 69,452,000,000 5,710,760
14 Sharp 102,106,000,000 8,395,768
15 Google 157,000,000 12,909
16 Coca-Cola 636,227,000,000 52,314,401
17 Starbucks 702,000,000 57,723
18 Honda 968,780,000,000 79,658,904
19 Air Asia 91,573,000,000 7,529,681
20 Gucci 4,603,000,000 378,486
21 Bank Central Asia (BCA) 214,775,000,000 17,660,089
22 Cadbury 76,273,000,000 6,271,624
23 Pertamina 315,191,000,000 25,916,895
24 Facebook 0 0
25 Sony Playstation 65,000,000 5,345
26 Rinso 502,449,000,000 41,314,371
27 ABC (Heinz ABC Indonesia) 635,039,000,000 52,216,717
28 Telkomsel 1,109,650,000,000 91,242,081
29 Nikon 9,308,000,000 765,360
30 Yahoo 102,000,000 8,387
31 Pond's 160,389,000,000 13,188,146
32 IndoMie 385,093,000,000 31,664,657
33 Pepsodent 1,276,083,000,000 104,927,201
34 Hewlett-Packard 51,258,000,000 4,214,740
35 Pocari Sweat 187,113,000,000 15,385,554
36 Attack 98,992,000,000 8,139,716
37 Kimia Farma 27,864,000,000 2,291,145
38 Yamaha 821,374,000,000 67,538,299
39 Garuda Indonesia 225,215,000,000 18,518,529
40 Calvin Klein 1,978,000,000 162,643
41 L'Oreal 215,201,000,000 17,695,117
42 Mentos 17,874,000,000 1,469,708
43 McDonald's 263,251,000,000 21,646,077
44 Nokia 43,658,000,000 3,589,823
45 Chanel 2,433,000,000 200,056
46 Indosat 760,823,000,000 62,559,432
47 Mamy Poko 113,520,000,000 9,334,296
48 Bridgestone 17,806,000,000 1,464,116
49 Panadol 26,532,000,000 2,181,620
50 Lion Air 68,994,000,000 5,673,101
PERIOD: 1 JANUARY 2013 TO 31 DECEMBER 2013
IDR - US exchange (as per XE, 31 Dec 2013): 0.0000822260
Source: Nielsen
Nielsen measures advertising spending based on published rate cards

 

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