spending

Dec 6, 2021

Global advertising records 'highest growth rate ever' in 2021: Magna

A year of crackdowns and mixed economic fortunes in APAC makes the region the lowest performer globally in 2021, as powerhouse China's growth rate falters.

Nov 30, 2021

Why tech-platform dominance will push APAC towards regional digital-investment models

The direction of travel in digital media raises questions about the future viability of local network agencies. The client operations director at Kepler makes the case for regional control of digital spending.

Jun 14, 2021

APAC ad markets to be buoyed by China in 2021, India in 2022

Latest Magna global advertising forecast predicts 12.8% APAC growth in 2021 led by China, with India predicted to outpace all global markets next year.

Jun 13, 2021

Global ad market seen surging to new highs this year

Magna global advertising forecast predicts a record 13.5% rise in ad spend in 2021 to all-time high of $657 billion, led by strong gains in the UK, China and US.

May 11, 2021

The bull case for advertising is back on

Advertising forecasters have upgraded their growth predictions for this year.

Apr 23, 2020

Coca-Cola pauses marketing spend amid Covid-19

Soft-drinks giant plans to re-engage with consumers 'when timing is right'.