Soft-drinks giant plans to re-engage with consumers 'when timing is right'.
FMCG giant has now opened 38 digital hubs and content studios.
Chinese consumers remain hopeful, are still spending money, and are ready to spend more as soon as they're released from the COVID-19 lockdown, according to fresh research from Wavemaker.
Advertisers should rediscover the lost art of capitalising on adstock theory, according to InSkin Media's APAC GM.
Online and offline spend predicted to be 50/50 with an ever-increasing focus on advertising ROI
TOP OF THE CHARTS: APAC vastly outpaces other regions when it comes to app downloads and spending, and will continue to do so for the foreseeable future, according to App Annie.
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