Jun 27, 2024

Deloitte: Indian consumers shift to value-conscious purchases

Tailoring product assortments and marketing strategies to local preferences to bolster brand connections are highly valued.

Nov 1, 2022

Why brand advertising is your best friend in a downturn

Without strong brand equity, no amount of performance advertising will keep your products on people’s carefully budgeted shopping lists, say Wavemaker's top researchers.

Dec 6, 2021

Global advertising records 'highest growth rate ever' in 2021: Magna

A year of crackdowns and mixed economic fortunes in APAC makes the region the lowest performer globally in 2021, as powerhouse China's growth rate falters.

Nov 30, 2021

Why tech-platform dominance will push APAC towards regional digital-investment models

The direction of travel in digital media raises questions about the future viability of local network agencies. The client operations director at Kepler makes the case for regional control of digital spending.

Jun 14, 2021

APAC ad markets to be buoyed by China in 2021, India in 2022

Latest Magna global advertising forecast predicts 12.8% APAC growth in 2021 led by China, with India predicted to outpace all global markets next year.