spending
Coca-Cola pauses marketing spend amid Covid-19
Soft-drinks giant plans to re-engage with consumers 'when timing is right'.
Unilever upped marketing spend to €7.27 billion in 2019
FMCG giant has now opened 38 digital hubs and content studios.
China's consumer optimism persists amid outbreak: Wavemaker research
Chinese consumers remain hopeful, are still spending money, and are ready to spend more as soon as they're released from the COVID-19 lockdown, according to fresh research from Wavemaker.
How this one lesson from TV can make your digital budget work harder
Advertisers should rediscover the lost art of capitalising on adstock theory, according to InSkin Media's APAC GM.
HK advertisers cautious in 2019 amid economic uncertainty: Nielsen
Online and offline spend predicted to be 50/50 with an ever-increasing focus on advertising ROI
Asia's where it's at for app downloads and spending
TOP OF THE CHARTS: APAC vastly outpaces other regions when it comes to app downloads and spending, and will continue to do so for the foreseeable future, according to App Annie.
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