Staff Reporters
Dec 12, 2022

How APAC brands can deliver growth in a downturn

Adapting during fast-changing times is hard enough — but what does it take to not just survive, but actually thrive during an economic downturn? That’s the thorny issue Campaign tackled during an ambitious global podcast series in partnership with Wavemaker.

How APAC brands can deliver growth in a downturn

Recorded in front of a live audience in Singapore, this special edition podcast saw (or rather, heard) brand and agency marketers from L’Oréal, Mondelēz, and Wavemaker Asia-Pacific expound on shifting consumer trends within APAC and the importance of investing ad dollars shrewdly during economic headwinds.

Underpinned by trenchant new Wavemaker research, the thought-provoking discussion delved into the agility of Asian markets and why a great deal of optimism remains in APAC, despite macroeconomic challenges. On the back of a massive wave of digitisation in the region, Asian consumers have never had more purchasing power, and the region still presents more opportunities than challenges to forward-thinking brands that play their cards right.

Campaign Asia editorial director Robert Sawatzky is joined by Sindhuja Rai, global media investment and AMEA CX lead at Mondelēz; Umesh Phadke, chief transformation officer, SAPMENA (South Asia Pacific, Middle East, North Africa), L’Oréal; Gordon Domlija, CEO at Wavemaker Asia-Pacific; and Rose Huskey, chief client officer at Wavemaker Asia-Pacific.

This podcast is a must-listen for all marketers who are navigating and delivering growth in a diverse region and rapidly changing economic landscape.

Listen to the full insights below.

Related Articles

Just Published

3 hours ago

PHD Indonesia wins Vivo’s media duties

The OMG media agency unseated the local incumbent and three other challengers to win the pitch.

5 hours ago

Dentsu admits to bid-rigging in Tokyo Olympics; ...

Dentsu joins rivals Hakuhodo and ADK in admission to collusion in the widening Tokyo Olympics bid-rigging and bribery case, but says there is "no factual basis for claims any employees have been arrested."

5 hours ago

Google announces Bard, it's answer to rival ChatGPT

Google is taking on ChatGPT and pre-empting Microsoft's move to integrate ChatGPT into its Bing search engine.

6 hours ago

40 Under 40 2022: Rogier Bikker, MediaMonks

Bikker’s USP lies in pushing creative boundaries to bring fresh ideas to the table that are deeply rooted in local Chinese culture, and always executed at a high level of craft.