The Wavemaker vet will lead performance and predictive intelligence globally.
The dating app owner has selected Wavemaker as its global media agency of record.
Despite being only three years old, Wavemaker was in need of a revamp when global CEO Toby Jenner joined at the end of 2019. It hadn't established a strong identity and its performance was weighted in a few strong markets. Did it manage to rebalance in 2020?
Latest Wavemaker report on China's "silver economy" finds a rise in smart products and digital campaigns are connecting with older generations.
Wavemaker revamped its brand, core process and leadership structure in 2020 to foster greater consistency across markets, and believes it has emerged more future-fit in the process. How did this exercise affect its performance?
The WPP agency says Maximize can run 100 million media plans at the click of a button and then 'optimise it to death'.
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