wavemaker
Edelman hires Karima Zmerli as global head of performance and predictive intelligence
The Wavemaker vet will lead performance and predictive intelligence globally.
Wavemaker swipes right on Bumble’s global media business
The dating app owner has selected Wavemaker as its global media agency of record.
A disjointed Wavemaker reinvents itself
Despite being only three years old, Wavemaker was in need of a revamp when global CEO Toby Jenner joined at the end of 2019. It hadn't established a strong identity and its performance was weighted in a few strong markets. Did it manage to rebalance in 2020?
Brands see Chinese seniors becoming active digital users
Latest Wavemaker report on China's "silver economy" finds a rise in smart products and digital campaigns are connecting with older generations.
Agency Report Card 2020: Wavemaker
Wavemaker revamped its brand, core process and leadership structure in 2020 to foster greater consistency across markets, and believes it has emerged more future-fit in the process. How did this exercise affect its performance?
Wavemaker lifts veil on AI media planner Maximize
The WPP agency says Maximize can run 100 million media plans at the click of a button and then 'optimise it to death'.
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