wavemaker

Feb 9, 2021

Agency Report Card 2020: Wavemaker

Wavemaker revamped its brand, core process and leadership structure in 2020 to foster greater consistency across markets, and believes it has emerged more future-fit in the process. How did this exercise affect its performance?

Feb 9, 2021

Wavemaker lifts veil on AI media planner Maximize

The WPP agency says Maximize can run 100 million media plans at the click of a button and then 'optimise it to death'.

Feb 3, 2021

Women to Watch Greater China 2021: Echo Ao, Wavemaker

Here’s a digital marketing expert driving digital transformation from the UK to China.

Jan 18, 2021

Wavemaker names Jose Campon China CEO

He joins from Dentsu, where he was APAC client president. APAC CEO Gordon Domlija will focus on his regional role.

Dec 18, 2020

Wavemaker wins Perfetti Van Melle’s $80 million global media account

The GroupM media agency picked up the global through a series of local pitches this year.

Oct 6, 2020

Wavemaker wins Pernod Ricard US media account

The spirits maker chose the GroupM agency as its media AOR as it consolidates its global media and planning buying account. Dentsu's 360i as the incumbent.