wavemaker
Agency Report Card 2020: Wavemaker
Wavemaker revamped its brand, core process and leadership structure in 2020 to foster greater consistency across markets, and believes it has emerged more future-fit in the process. How did this exercise affect its performance?
Wavemaker lifts veil on AI media planner Maximize
The WPP agency says Maximize can run 100 million media plans at the click of a button and then 'optimise it to death'.
Women to Watch Greater China 2021: Echo Ao, Wavemaker
Here’s a digital marketing expert driving digital transformation from the UK to China.
Wavemaker names Jose Campon China CEO
He joins from Dentsu, where he was APAC client president. APAC CEO Gordon Domlija will focus on his regional role.
Wavemaker wins Perfetti Van Melle’s $80 million global media account
The GroupM media agency picked up the global through a series of local pitches this year.
Wavemaker wins Pernod Ricard US media account
The spirits maker chose the GroupM agency as its media AOR as it consolidates its global media and planning buying account. Dentsu's 360i as the incumbent.
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