wavemaker

Apr 28, 2021

Edelman hires Karima Zmerli as global head of performance and predictive intelligence

The Wavemaker vet will lead performance and predictive intelligence globally.

Apr 15, 2021

Wavemaker swipes right on Bumble’s global media business

The dating app owner has selected Wavemaker as its global media agency of record.

Apr 13, 2021

A disjointed Wavemaker reinvents itself

Despite being only three years old, Wavemaker was in need of a revamp when global CEO Toby Jenner joined at the end of 2019. It hadn't established a strong identity and its performance was weighted in a few strong markets. Did it manage to rebalance in 2020?

Apr 9, 2021

Brands see Chinese seniors becoming active digital users

Latest Wavemaker report on China's "silver economy" finds a rise in smart products and digital campaigns are connecting with older generations.

Feb 9, 2021

Agency Report Card 2020: Wavemaker

Wavemaker revamped its brand, core process and leadership structure in 2020 to foster greater consistency across markets, and believes it has emerged more future-fit in the process. How did this exercise affect its performance?

Feb 9, 2021

Wavemaker lifts veil on AI media planner Maximize

The WPP agency says Maximize can run 100 million media plans at the click of a button and then 'optimise it to death'.