wavemaker
Big Brother is watching you: Audible stages 1984 takeover of The Guardian
George Orwell 'returns' to The Observer in new ad campaign.
H2 2023 new-biz review: Investment drops in Asia-Pacific, as media activity in Europe soars despite global fall
Campaign rounds up the top-performing agencies and overall media new-business activity in July-December.
Agency Report Card 2023: Wavemaker
With a sharp ascent to the top spot in Campaign’s Media rankings for 2023, Wavemaker had a solid year of performance even amidst an uncertain economic landscape.
Wavemaker chiefs vow client-centricity while consolidating product
CEO Toby Jenner brought in Sindhuja Rai from Mondelez to make the APAC business more client-friendly. Broader changes at GroupM will further facilitate this, they argue.
MullenLowe and RNIB use copy-led OOH to stress importance of alt text
Alternative text helps people with sight loss gain a mental impression of a visual.
Global new business spotlight: Publicis dominates with four major wins
While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.
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