While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.
Exclusive: Media agencies in Southeast Asia have up to January 29 to submit their proposal to be Netflix's next media agency.
Wavemaker is the incumbent, retaining the account after a review in 2020.
The retainer expands Wavemaker's responsibilities to cover all media strategies and e-commerce sales for the beauty major in Thailand.
Chris Worsley joins WPP agency in new year.
In less than five years, Xing has propelled Wavemaker China to become the top performance marketing agency with her forward thinking mindset.
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