Wavemaker revamped its brand, core process and leadership structure in 2020 to foster greater consistency across markets, and believes it has emerged more future-fit in the process. How did this exercise affect its performance?
The WPP agency says Maximize can run 100 million media plans at the click of a button and then 'optimise it to death'.
Here’s a digital marketing expert driving digital transformation from the UK to China.
He joins from Dentsu, where he was APAC client president. APAC CEO Gordon Domlija will focus on his regional role.
The GroupM media agency picked up the global through a series of local pitches this year.
The spirits maker chose the GroupM agency as its media AOR as it consolidates its global media and planning buying account. Dentsu's 360i as the incumbent.
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