The agency has been handling its media duties since 2018
AGENCY REPORT CARD: See Wavemaker's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.
While many in Asia-Pacific remain optimistic, 'new normal' confidence and behaviour varies greatly between markets and demographics.
Wavemaker sees 2019 as the first full year it was able to buckle down and focus on growth after two years of transitioning to its new identity. But was it successful?
OMD wins Daimler's locally-produced auto business while Wavemaker retains the foreign import business.
Clients 'want to to be provoked' to drive growth, CEO says.
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