Dec 12, 2022
How APAC brands can deliver growth in a downturn
Adapting during fast-changing times is hard enough — but what does it take to not just survive, but actually thrive during an economic downturn? That’s the thorny issue Campaign tackled during an ambitious global podcast series in partnership with Wavemaker.
Dec 6, 2022
Ad industry displaying ‘cautious optimism’ amidst economic uncertainty: GroupM
WPP’s media investment arm once again lowers global ad forecast for 2022 but says industry is remaining resilient against macroeconomic forces.
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