recession

Nov 21, 2022

Sorrell: Clients still placing cautious, selective bets amid global instability

The executive chairman of S4 Capital says macroeconomic headwinds will undeniably have an impact, forcing brands to become more strategic.

Nov 15, 2022

The climate of business: Where does ESG go in a recession?

Six in 10 CEOs are putting the kibosh on ESG investments in the spirit of corporate cost savings. We analyse the future of ESG amid talks of a recession.

Nov 9, 2022

‘This is the real deal’: Recession is starting to bite

From the cost of living to a digital correction, the outlook is tough.

Nov 1, 2022

9 in 10 marketers spend time in making global marketing locally relevant: report

TOP OF THE CHARTS: Singapore marketers reveal brand priorities and growth challenges in the current climate in new research from HubSpot and LinkedIn.

Nov 1, 2022

Why brand advertising is your best friend in a downturn

Without strong brand equity, no amount of performance advertising will keep your products on people’s carefully budgeted shopping lists, say Wavemaker's top researchers.

Oct 17, 2022

Not all brands need purpose during a recession

Brands have woken up to how an increased focus on sustainable, green or ethical practices impacts their bottom lines (or triple bottom lines, to be more accurate). However, the impact of recession throws a sizeable spanner in the works.