Campaign India Team
Jul 14, 2022

India's Scarecrow M&C Saatchi launches real estate division

The division which is called Firefly, will be headed by Sarat Sinha

Sarat Sinha
Sarat Sinha
Scarecrow M&C Saatchi has expanded its offerings with the launch of a real-estate marketing division called Firefly.
 
Through Firefly, the agency aims to deliver a model which helps real estate players with branding along with a sourcing strategy that helps with lead generation. 
 
Sarat Sinha has been appointed as the head of the division. He moves from Tycoons Group, where he was chief marketing officer. In a career spanning 15 years, he has also worked with Colliers International, Peninsula, Adhiraj and Vihang Group.
 
Sinha said, “I shall lead Firefly that's set to become an enabler for real estate brands. Nowadays, real estate developers aren't merely looking at a creative solution, but a more comprehensive bouquet of services that range from strategies to efficient execution. Firefly shall facilitate this for its clients.”
 
He added, "Firefly is an extended arm of marketing that helps real estate brands create an overarching strategy, and help them attain their sales and marketing goals. We advise brands on a short-term and long-term approach on integrated offline and online marketing communication, thus fulfilling the brand's objectives.”
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Jaguar Land Rover launches global creative agency ...

Accenture Song is the incumbent on the account.

5 hours ago

WPP set to drop GroupM brand in media shake-up

WPP media arm to change name as part of ongoing restructure.

9 hours ago

Agency Report Card 2024: Accenture Song

From creative accolades at Cannes to its signature tech-driven growth, Accenture Song in APAC is well-positioned but needs to further tap into diversity as competition for transformation work intensifies.