From India: 'Bold is beautiful' for Myntra Fashion Brands' Anouk Ethinic Wear by Ogilvy & Mather
The first of three online videos here has created something of a stir in India and elsewhere for matter-of-factly showing a lesbian couple. It's a simple and sweet story showing the two getting ready for a first meeting with one of the women's parents. The other two videos in the 'Bold is beautiful' campaign (below) address women as single parents and women who choose to stay single rather than marry. Ad Nut actually thinks the final one is the most confrontational of the trio.
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The multitasking product might deserve a spot in Ad Nut’s oaky home…unless Ad Nut is sensing a bit of irony.
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