David Blecken
Jul 21, 2014

Ikea hands Korea advertising to Serviceplan

KOREA - Serviceplan Korea has announced that it has won a contract from Ikea Korea to deliver a campaign in support of the brand's just-announced launch in the country.

An artist's conception of Ikea's first Korea store
An artist's conception of Ikea's first Korea store

A spokesperson told Campaign Asia-Pacific the agency won the contract in February after a pitch against undisclosed competitors, but is only announcing it now after Ikea formally announced its entry into the market. Serviceplan has already begun working with the furniture retailer on research and planning.

The agency will handle a campaign in the second half of the year to support the brand's launch and opening of the first store, in Gwangmyeong. TV, print, OOH and digital are all slated as parts of the media effort.

The spokesperson added that the agency expects to work on additional campaigns later on.

Serviceplan's interdisciplinary, global thinking, combined with local know-how made it stand out against the "fierce competition", Edmund Schaeffer, managing partner, claimed in a press statement.

 

Related Articles

Just Published

1 hour ago

In-housing is here to stay and growing

As digital communications have become more central to the way that companies do business since the pandemic, it makes sense for brands to invest in their own capabilities – whether external agencies like it or not.

1 hour ago

David Beckham finds escape in global Maserati ...

This is the debut work for the car brand by Droga5 London.

1 hour ago

Agency giants can continue renaissance with more ...

Agency holding companies have seen their share prices recover in the past six months. Now is the time to take on more risk by partnering smaller and nimbler tech-focused players to drive growth.

1 hour ago

John Hegarty invests in freelance matchmaking ...

BBH co-founder says AI interface that matches briefs to creatives is "the answer" to the ad industry's need to "access the growing freelance workforce with speed and effectiveness".