Marketing Analysis
Byravee Iyer
Jan 17, 2014

I don’t like the term social media: SAP's Jonathan Becher

GLOBAL - Jonathan Becher, global CMO of business-software giant SAP, talks with Campaign Asia-Pacific about the use and misuse of social media, his approach to marketing in Asia and how the company makes sure IT and marketing are on the same page.

Jonathan Becher, CMO, SAP

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