HSBC sponsors WWF energy-saving drive

Created by digital agency Kitchen, and starting in September, the drive is entitled the ‘$3,600 low carbon challenge’, and is a response to the Hong Kong Government’s decision to subsidise each household’s electricity bill by HK$3,600 (US$461).

Two websites - beans.kitchen-digital.com/3600/2/ and www.climateers.org/3600 - will feature public figures offering electricity-saving tips. The top 60 savers will receive a HK$4,000 gift coupon.

“The key message of this campaign is to encourage the Hong Kong public to maintain vigilance in using electricity and energy to help to reduce the carbon emission, and not to splash out the HK$3,600 refund on electricity,” said Kitchen Digital account manager Carol Wan.

An accompanying print campaign is also running with the tagline ‘$3600 low carbon challenge, savour it slowly’.