HSBC finds a new advertising platform in power poles

These power poles, branded with HSBC's ‘Unlocking the world's potential' theme, can be seen across the airport's new terminal two.

By offering a free yet useful charging service, the bank expects to promote public awareness of its brand image, especially amongst business travellers who account for a significant part of HSBC's clientele.

Outdoor advertising company JCDecaux is behind the campaign and believes that the convenience and comfort of the service will create positive associations with the bank and help the company to be remembered long after the campaign ends.

"JCDecaux has been a very close partner with HSBC in building our brand awareness as well as leveraging airports as the key strategic location to reach our target customers and build brand affinity," said Rose Leng, head of marketing at HSBC China.