Staff Reporters
Nov 8, 2010

HP Probook gives Chinese job seekers a competitive edge

Hewlett-Packard has officially debuted its HP Probook in China. HP is taking this new product line online with a campaign to demonstrate the slick outlook and a powerful and speedy operating system.

HP Probook gives Chinese job seekers a competitive edge

The Probook is HP's latest light-weight and high performance laptop. Creative agency Saatchi & Saatchi Beijing has created a campaign to target male business professionals, especially new job seekers.

The campaign, with the title translating as ‘Workplace challenge,’ sees Saatchi & Saatchi create an interactive story with different conclusions, depending on the player.

The game is based on a first-person point of view, based in a job interview. Through a sequence of scenarios, the goal is to secure a job at HP.

Source:
Campaign China

Related Articles

Just Published

7 hours ago

APAC Power List 2024: The power players shaping the ...

Here is the definitive list of Asia-Pacific’s marketing elite, as chosen by the editorial team at Campaign Asia-Pacific.

8 hours ago

Can we trust ChatGPT as an analytics tool?

A year on from a rather disappointing test, can a reinvigorated ChatGPT win back credentials as an analytics tool—and can we trust it with our data?

10 hours ago

Asia-Pacific Power List 2024: Hanks Lee, AS Watson ...

A marketing tour de force with a gift for crafting resonant campaigns, Hanks Lee inspires positive change through strategic and purposeful marketing

10 hours ago

Asia-Pacific Power List 2024: Hikaru Adachi, FamilyMart

Leading a series of seasonal campaigns for the Japanese convenience store chain, Adachi has helped return the highest profits in the brand's history.