Kenny Lim
Jul 29, 2009

HP launches design festival in Singapore

SINGAPORE - Hewlett-Packard has launched a week-long digital art, animation and photography showcase called 'City of dreams' in Singapore to showcase local creative works and its new line of computers and printers.

HP launches design festival in Singapore
The exhibition is also in conjunction with Singapore’s 44th National Day. Works from the festival will be showcased at ION Orchard, the city-state’s latest mall at prime shopping district, Orchard Road. Other exhibits include multimedia and animation works from the ITE School of Design & Media and the HP Lightropolis contest. Visitors will get to access the works through HP’s Z-series Workstations.

Winning entries from the HP Lightropolis contest, which was launched earlier in March, will be featured on the mall’s exterior multimedia facade as well as various screens within the building.

Following a collaboration between HP and Cartoon Network, budding young animators will also be provided with an interactive platform on www.ToonCreatorAwards.com where they can create their own 25-second ending of popular kids cartoon Ben 10.

Serena Yong, GM of personal systems group, HP Singapore said the festival was a platform for the local creative community to pursue their creative ideas and passion to boost the local creative industry.

Related Articles

Just Published

18 hours ago

Agency Report Card 2024: Publicis Media

Publicis Media came in swinging in 2024—snagging big-name clients, racking up awards and riding a wave of regional growth. But with rivals regrouping and the AI race tightening, the fight for APAC dominance is far from over.

19 hours ago

How a Chinese gold brand is glittering from the 618 ...

Laopu Gold posted impressive sales figures during the 618 shopping festival, setting the potential for further growth and brand expansion by tapping Chinese cultural identity.

19 hours ago

Uber launches 'Ride Offers' letting brands pay for ...

As part of its expanding ad portfolio, Uber has introduced Ride Offers, a feature that rewards riders with ride discounts when they engage with targeted adverts in the app.

20 hours ago

Move and win roundup: Week of June 23, 2025

Sandpiper, OOH Capital, and more, in our weekly collection of people moves and account news.