Gunjan Prasad
May 20, 2015

How Unilever works in Indonesia, the region's most social market

Unilever's Indonesia media director, Adeline-Ausy Setiawan, talks to Campaign about the country's unique media and social habits, the brand's current media review, how much freedom the company allows for localisation of global brand platforms and more.

Adeline-Ausy Setiawan

In 20-plus years with Unilever Indonesia, Adeline-Ausy Setiawan has hawked everything from soaps to soup. Piggybacking on the skills learnt as a brand leader, Setiawan or 'Ausy', as she is perhaps better known seamlessly made the transition to leading media for the largest advertiser in the nation. She may see herself as a product of the “TV generation”, but she has learnt her digital lessons quickly in her four years as media director of Unilever Indonesia SEA....

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